February 03, 2016

Bayer and ASPIRIN® 81mg are looking to redefine The Talk this Heart Month

Nearly one fifth of Canadians agree that they would rather discuss finances with their parents and loved ones than their health

February 3, 2016 - Toronto, ON: Bayer Inc. and ASPIRIN® 81mg want Canadians to have The Talk with their parents to help them better understand the increase in health risks they face as they get older. With February marking Heart Month, it is extremely important that we have a conversation with them about the ways their risk of a heart attack can change as they age. In fact, one heart attack occurs every 7 minutes in Canada. [i]  It is of paramount importance that our loved ones recognize the signs and symptoms of a heart attack and what they can do to make a difference: in the event of a heart attack, call 911 and crush or chew two ASPIRIN® 81mg and it may save your life.

A new survey conducted by Vision Critical found that 74 per cent of Canadians aged 18-54 agree that their concern for the health of their parents and/or loved ones increase as they age. [ii] Further, the survey also revealed that 34 per cent of this demographic find it difficult to discuss their parent(s) and/or loved one’s health and well-being with them. [iii]

“It’s not easy to have a serious talk with our parents about their health, often they are unreceptive or it’s uncomfortable, but I learned the hard way that it needs to be a priority,” says Kaylyn Kyle, Canadian Olympic athlete and ASPIRIN® 81mg advocate. “My father experienced some health issues recently and it was definitely a wake-up call. When it comes to the health of the ones we love, we can never be too prepared. Setting up the conversation in a comfortable setting, doing something you love can really help. For me, it’s just kicking around the soccer ball with my dad.”

Surprisingly, Canadians are not all that familiar with the signs of a heart attack – 75 per cent of survey respondents feel that they know the signs, but only 10 per cent of those were able to correctly identify the symptoms, when asked. Common signs include: chest discomfort, upper body discomfort (including discomfort in the arms, jaw, neck and back), shortness of breath, sweating and nausea, and light-headedness.

A reminder to be proactive when it comes to heart attacks is a great way to show the ones we love that we care: carrying ASPIRIN® 81mg is a simple step that ensures they are prepared in the unexpected but all-too-common event of a heart attack, giving both you and your loved ones peace of mind.

It is no secret that parents tend to worry about their children’s well-being more than their own, which can make The Talk a tough one to lead. In fact according to Vision Critical’s recent study, 47 per cent of Canadians aged 55 and up agree that they worry more about their children’s health than their own. [iv]  When it comes to heart attacks, the “kids” need to flip the focus: discussing heart attacks to ensure our loved ones are educated and prepared in the event of one is attention-worthy now more than ever.

“Let facts take the lead in your conversation,” says Elizabeth Beemer, Senior VP and Country Head, Consumer Health, Bayer Inc. “As stated by the Heart and Stroke Foundation, one heart attack occurs every seven minutes in Canada, with an estimated 70,000 heart attacks annually.  You may help save the life of someone you love.”

ASPIRIN®  81mg, is approved in Canada for emergency use for heart attacks. In the event of a heart attack, call 911 then, crush or chew two ASPIRIN® 81mg tablets.

About Bayer in Canada

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2014, the Group employed around 119,000 people and had sales of EUR 42.2 billion. Capital expenditures amounted to EUR 2.5 billion, R&D expenses to EUR 3.6 billion. These figures include those for the high-tech polymers business, which was floated on the stock market as an independent company named Covestro on October 6, 2015.

In Canada, Bayer had sales of $1.8 million CAD in 2015 and 1,500 employees at year-end.

 For more information, go to www.bayer.com.

For comprehensive information on Bayer in Canada, go to www.bayer.ca

About the survey

From January 4 to January 5, 2016 an online survey was conducted among 666 randomly selected Canadian adults ages 25-50 and 478 adults ages 51-65 who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 3.8%, 19 times out of 20 for the 25-50 sample and +/- 4.5%, 19 times out of 20 for the 51-65 sample. The results have been statistically weighted according to education, age, gender and region (and in Quebec, language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

[i]  "Statistics." Heartandstroke.ca. Heart and Stroke Foundation of Canada. Web. 8 Oct. 2014.

[ii] Vision Critical. ASPIRIN 81mg Heart Month survey. 5 Jan 2016. Survey data. Canada.

[iii] Vision Critical. ASPIRIN 81mg Heart Month survey. 5 Jan 2016. Survey data. Canada.

[iv] Vision Critical. ASPIRIN 81mg Heart Month survey. 5 Jan 2016. Survey data. Canada.