Mission and Values

Mission and Values

Our Mission “Bayer: Science For A Better Life”

It’s our commitment, and our promise. We put science to work in the vital areas of human, animal and plant health, both across Canada and around the world.

Bayer is a world-class innovation company with a 150-year history. Our scientific successes are intended to help improve people’s lives. At the same time, our innovations form the basis for sustainable and profitable business activity and are the key to maintaining or achieving leadership positions in all of our markets.


Our products are helping to address some of today’s biggest challenges, including global population growth, an aging society and the need to make efficient – and, wherever possible, sustainable – use of natural resources.

Living our LIFE Values

Living our LIFE Values

Bayer's corporate culture is an important factor in the company's success. Central to this culture are our values: Leadership, Integrity, Flexibility and Efficiency, summarized by the term LIFE.

They provide us with guidance for our daily work as we seek solutions to the major challenges of our time, in line with our mission statement "Bayer: Science For A Better Life."

Leadership

LIFE - Leadership
  • Be passionate for people and performance
  • Show personal drive, inspire and motivate others
  • Be accountable for actions and results,
    successes and failures
  • Treat others fairly and with respect
  • Give clear, candid and timely feedback
  • Manage conflicts constructively
  • Create value for all our stakeholders

Additional Examples for Managers with Personnel Responsibility 

  • Provide clarity and direction
  • Think and act strategically
  • Demand and recognize performance
  • Ensure employability of staff by developing and coaching
  • Build a strong and diverse talent pipeline

Integrity

LIFE - Integrity
  • Be a role model

  • Comply with laws, regulations and good business practices

  • Trust others and build trustful relationships

  • Be honest and reliable

  • Listen attentively and communicate appropriately

  • Ensure sustainability: balance short-term results
    with long-term requirements

  • Care about people, safety and the environment

Flexibility

LIFE - Flexibility
  • Drive change actively

  • Be ready to adapt to future trends and needs

  • Challenge the status quo

  • Think and act with customers in mind

  • Seek out opportunities and take calculated risks

  • Be open-minded

  • Embrace lifelong learning

Efficiency

LIFE - Efficiency
  • Manage resources smartly

  • Focus on activities that create value

  • Do things simply and effectively

  • Deliver with appropriate costs, speed and quality

  • Speed up good decision-making

  • Be accountable for consistent execution

  • Collaborate for better solutions